SHUBHRA MOTGILL

Led growth initiatives and strategic partnerships to drive user acquisition and market expansion.

• Forged and cultivated high-impact strategic partnerships with key registrars (e.g., Namecheap, Dynadot) and career-focused platforms, significantly driving user growth and generating long-term ecosystem value.
• Spearheaded initiatives to expand premium domain inventory and activate partner channels, resulting in substantial increases in premium sales and overall revenue contribution.
• Directed successful market entry strategies into emerging regions, including India and China, by leveraging regional partnerships and tailoring growth approaches to build early traction and brand awareness.

Strategized and executed comprehensive digital marketing campaigns to drive customer acquisition, brand awareness, and organic growth.

• Developed and executed comprehensive full-funnel digital marketing campaigns across key international markets including the US, Europe, and India.
• Drove a 35% increase in customer acquisition and a 6% increase in brand awareness by optimizing targeted marketing efforts.
• Orchestrated innovative, high-impact influencer campaigns on YouTube, achieving positive Net Present Value (NPV) and capturing 5% of the E-commerce YouTube market.
• Accelerated domain adoption through strategic partnerships with high-value influencers, newsletters, and effective digital campaigns.
• Directed a team to achieve ambitious SEO and Content KPIs, increasing organic traffic from 0 to 2 million within three years.
• Outperformed major competitors like Shopify and Wix in organic search rankings for a significant number of keywords.

Managed and optimized marketing funnels, identified growth levers, and contributed to Go-to-Market strategies.

• Continuously monitored industry trends and competitor activities, proactively adjusting marketing strategies to maintain competitive advantage.
• Identified and implemented new growth levers, successfully reducing Customer Acquisition Cost (CAC) by 35%.
• Managed and optimized the entire marketing funnel and customer lifecycle, leading conversion rate optimization (CRO) and multivariate experiments.
• Co-led the Go-to-Market (GTM) strategy for a new E-commerce product, encompassing targeting, segmentation, market research, and messaging.
• Collaborated with the Consumer Insights team to map user journeys and conduct in-depth market research, informing strategic decisions.

Executed digital campaigns and optimized marketing processes for efficiency.

• Executed high-performing digital campaigns across platforms like Facebook, Google, and YouTube, consistently exceeding industry benchmarks by 2.5x to 3x.
• Streamlined and automated daily marketing processes, enhancing campaign efficiency by 20%.

Supported digital marketing initiatives for a diverse client portfolio across various industries.

• Collaborated with a diverse portfolio of B2C and B2B startups and established brands across Travel, E-commerce, and EdTech verticals.
• Contributed to digital strategy, media, and account planning for flagship clients, overseeing campaign delivery and driving measurable results.
• Executed a wide range of digital advertising campaigns, including Universal App Campaigns (UAC), Shopping ads, catalog sales, conversion-focused ads, lead generation, and Amazon ads.